Daily Paper is a Dutch brand founded by three Amsterdam-based pals in 2010. Not only is Daily Paper about a success story come true: an established company boasting its own brand and stores today, it was started as an Internet blog. Daily Paper is a symbol of modern fashion. Over the years the brand has walked its own path to work out its unique DNA in the world of fashion.
Daily Paper is about contemporary culture reflected in the brand's clothes, which combine modern design, feisty character and expressive workmanship. A distinctive choice of high-quality fabrics adds to the brand's eclecticism. The very esthetics of the brand's clothes enables people wearing them to express their individuality and stand out.