It could be said that Michael Jordan was the genesis of basketball as we know it today. Throughout a fiery and storied career, the tireless MJ overcame his hurdles, soaring above challenge after challenge to realize the unexpected. Along the way, he redefined basketball's relationship to style, the sport’s connection to youth counterculture and the game’s creative potential.
Jordan Brand was born when Nike first signed Jordan under its banner in 1984. Often regarded as the greatest basketball player of all time, Michael Jordan has worn the sneakers throughout his hall-of-fame career. Although Michael Jordan has been retired since 2003, Air Jordan shoes with famous Jumpman logo still remain one of the most important sneaker in the industry and culture.