Pleasures is a streetwear brand from Los Angeles founded in 2015 by Alex James. Alex is known for his keen interest in the musical genres of punk, metal and grunge, and for his ambiguous controversy-evoking approach to creating designs. The main motif in the art of the Californian brand is the reinterpretarion of 90s culture. Era-defining films, music and works of art from the end of the previous century meet a new intepretation in daring Pleasures prints. The Weekend, Wiz Khalifa, Kylie Jenner and other celebrities have frequently enough been seen wearing Pleasures items.