IDEA Books are a looming presence in today's book industry. This independent publishing house regularly treats lovers of cinema, fashion and other forms of currently relevant culture with new books. IDEA merch, which on its own has naturally become the next chapter in IDEA's story, deserves your attention too. Some basic items with recognisable text include WINONA, KEANU, TECHNO, INTERN. On top of that, photographic prints in combination with unique delivery add more flavour to the whole picture, perfectly capturing the zeitgeist. In a sense, this has led IDEA's production to become its symbol.