Awake NY - founded in 2012 by Angelo Bacque the brand represents a contemporary evolution of streetwear. Angelo is the creator behind the brand with 10 years of work experience in Supreme and now developing new values and vision for Awake NY.
Growing up in a multicultural New York city, values what he stands for and the `90 streetwear scene created a brand as we know it today. Bright colors and graphic prints are distinctive features of the brand, inspired by DIY and hip-hop culture. Youth-driven brand celebrates and popularizes historical persons who have influenced the culture in a very understandable way for the public - using prints on T-shirts. The range includes basic sportswear and streetwear, as well as accent classics. Awake NY isn’t just a brand, it’s a call to “Awake” and everyone can interpret in their own way.
Read about streetwear evolution on ITK's blog.