Hélas is as if the cast of La Haine by Mathieu Kassovitz was riding skateboards. Camaraderie, brotherhood and good vibes define the spirit of French brand, while its style is all about mixing skateboarding with European sportswear aesthetics and local influences. They also play wisely with their logo referencing rain, which is very unfortunate - or "hélas" in French - because you can’t go skate. The interpretation of occasional sun face logo we leave up to you though.