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Life's a Beach

Life’s A Beach was founded by Jeff Theodosakis & brothers Mark & Brian Simo back in the 1980′s and is now overseen by Palace-affiliate Fergus Purcell, who works as the brand’s design director. Remaining true to the original brand’s heritage, the designers carry on experimenting with the patterns and fabrics with a view to projecting the spirit of freedom and carelessness of the western coast.
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