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Gosha Rubchinskiy

Inspired by youth subcultures and rough Soviet aesthetics, Gosha Rubchinskiy’s eponymous label took both fashion and streetwear worlds by storm securing collaborations with the likes of COMME des GARÇONS, Reebok and Vans. His designs are in your face and sometimes radical, but somehow they feel relatable to everyone from skateboarders getting their hands dirty out in the streets to A$AP Rocky performing at MTV Video Music Awards.

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