POLYTHENE OPTICS* is a sister label of the British brand A-COLD-WALL*, which is also led by Samuel Ross. One of the most promising designers of today, a finalist of the LVMH Prize and former assistant to the almighty Virgil Abloh is writing a success story of his own. The debut collection from POLYTHENE OPTICS* came out in Autumn/Winter'18. The brand continues to carry the same message as ACW* and also manages to communicate it in a casual manner. The vividly apparent industrial aesthetic by Samuel Ross has acquired a new form in the medium of bold graphics. Meanwhile, wardrobe basics are the building blocks of a new platform for an alternative type of communication and present the story of futuristic work wear in a new light.