Bordering on the vibrant eastern Atlantic, Casablanca with its exotic and charismatic atmosphere is the very heart of Morocco. This is where the brand of the same name is based. It re-interprets the Neapolitan tailoring technique by addressing elegant lifestyle and aesthetic hedonism, be it silk shirts, tracksuits or signature images of stars, palm trees and lush feasts. The brand’s founder, Charaf Tajer, famous for his collaboration with Pigalle, takes inspiration from his hometown coast. The products are designed in Paris and made in Casablanca. A new vision of temporary après-sport aesthetic creates a unique fusion between comfort and elegance.