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Polar Skate Co. Q2

homage to simple and fun times

Polar Skate Co. is a true independent brand founded in 2011 by skateboarder and artist Pontus Alv and based in Malmö, Sweden. Polar is focused on the 80’s-90’s references, DIY culture and street skateboarding. Pontus draws his inspiration from the Rocco Family brands - World Industries, SMA, Liberty, Plan B, Blind. The brand is absolutely universal - comfort and modern cuts meet nice fabrics and unique graphics reflecting author’s lifestyle. Generally his artwork is closer to fine art rather than to usual skateboarding graphics everyone is used to. And this mix and approach is particular for the skate brand. It is the bridge between action sports, lifestyle and fashion.

Starting from a very small range, today Polar Skate Co. is globally known brand presented in the best stores worldwide with top-ranked collaborations with Converse, Carhartt WIP and Très Bien.

In case you missed it, read our interview with Pontus Alv.


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