The brand team creates relaxed daily uniform inspired by subcultural heritage of British capital, paying special attention to fit and materials. Each collection has its own idea or topic, which is subtly communicated through smart and eye-catching slogans and prints.
New collection called «Wellness» is already available online and in-store. Here is how the main idea of SS18 collection is explained by the founders of the brand: “Wellness is the goal, the game, the championship, the post-season excess, the pre-season calm. In a world of unwell acts, aim to be well, because that would be well good.” And this is what the fresh mix is all about. Positive vibes only!