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OLAF HUSSEIN

A new brand in ITK store

The new collection from OLAF HUSSEIN was something we have been waiting for very much at ITK, and now, when the clothes are finally on our shelves, a bit more on this unique manufacturer from Amsterdam.

OLAF HUSSEIN was founded by designer Olaf Hussein in 2010, and initially only worked on denim manufacturing. The passion for denim came to the founder in his youth. Speaking of the times of his youth, he remembers with with flutter wearing out his very first jeans, investigating them and seeing them age.

Notably, jeans are in great demand in Holland. Amsterdam, the home of OLAF HUSSEIN, can rightfully be called the European capital of jeans. Here, companies like Levi's Vintage Clothing and Tommy Hilfiger have their offices, and there are many tailors making custom design jeans with specialised fabric shops also around.

And the first jeans by OLAF HUSSEIN were like that - custom design jeans available to order. Speaking of his product, Hussein uses the term "modern classic" - he adapts the classic form long having passed the test of time to relevant trends using excellent quality materials and adds unrepeatable detail to each item. It becomes obvious that this philosophy became the starting point to extending the former product range and by the Spring/Summer '15 season, in the wake of Fashion Week in Amsterdam OLAF HUSSEIN presented a full men's collection.

Currently Olaf is working on a product with the ideal quality-price ratio, so the brand can be seen more and more often in fashion weeks and, well, in the streets. Now you can find OLAF HUSSEIN in our shop too. When picking items to present at ITK, we looked for ones that would work well both with one another and together with what already was in our shop.

At first glance, they are very simple-looking, but really they fully fit Hussein's ideas we described. The highlight is a bomber jacket: exclusive cotton and a great colour composition. A curiously cut out hoodie is a basic item with its own charm and its long sleeve with branding on the hauler is very appropriate and is made from brilliant fabric. Take a closer look at OLAF HUSSEIN to be ITK right now, and if you find yourself in Riga, come check it out at Z.A. Meierovica Blvd., 18

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