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Life's a Beach

Life`s a beach is a cult Californian brand dating back to the 80s, when it made a real stir with its signature loud prints and relaxed cut. Nowadays the brand has been revitalized due to the effort of the team led by Greg Finch famous for their collaboration with Palace Skateboarding. Remaining true to the original brand’s heritage, the designers carry on experimenting with the patterns and fabrics with a view to projecting the spirit of freedom and carelessness of the western coast.
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