Fjällräven is a Swedish company renowned for its outdoor clothing and rucksacks. The name of the company translates from Swedish as the Arctic fox which is featured on the brand’s recognizable logo. Since its beginning in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world. Over time, a few of them have become more or less classics – the Greenland Jacket, Vidda Trousers, Kånken Backpack and Expedition Down Jacket. The brand’s signature is its unique water-proof and durable G 1000 fabric. The company works continuously on developing materials, solutions and designs for new favourites with the aim to create well-cut, high quality outdoor clothes for everyday and general outdoor life.