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nanamica Spring / Summer 16

Most advanced technical materials in everyday casual wear

Before starting nanamica, Eiichiro Homma had been working for Japanese distribution company called Goldwin for some 18 years, where he cut his teeth in product development for outdoor sports brands including the North Face, Helly Hansen and Filson. Sportswear he’d been working on had function and quality, but often lacked the visual aesthetics to it. So he finally came up with an idea to start his own brand in order to connect professional performance with modern style and emotions appealing to customers outside of sports and outdoor world.

Eiichiro Homma and nanamica aspire to create only the type of clothing they would like to wear themselves. Ever since being a teenager, Eiichiro has loved sports, so he always looked for function in his own clothing. But while nanamica’s designs are heavily influenced by sportswear, workwear and vintage military styles, it’s technical materials is where nanamica really stands out from the crowd.

Thanks to Eiichiro’s extensive experience in Japanese clothing industry and close business relationships to the North Face Japan, nanamica not only has the full access to rich sportswear archives to learn designs and details of the past, but also enjoys the advantage of getting the latest technical fabrics from the most advanced Japanese mills ahead of the rest of the game. The most famous examples are Gore-Tex cotton and wool, which nanamica expertly incorporates into casual jackets and coats making them both waterproof and breathable.

We are proud to introduce our first delivery of nanamica this season! It mostly consists of light summer essentials, which will keep you both cool and protected from the elements, while the Day Pack and the Briefcase give you a solid accessory option, which goes well with just about any outfit. Check out nanamica now!


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